8 cases
Fashion
Runway moments, boutique launches, luxury pop-ups and image-led campaigns with cultural timing.
Z Exposure
Selected work across the luxury circuit.
Campaigns, launches, openings and cultural moments shaped for fashion, watches, hospitality, lifestyle and technology brands.
25published case studies
6luxury sectors
24brands represented
2014–2026archive span
Selected work
Start with the cases that set the tone.
A few recent launches lead the page, then the archive opens by sector. Visitors can understand the range before scanning every case.
Burberry Makes a Splash at the Standard in Bangkok
Burberry lands in the city for its latest hotel takeover, turning The Standard, Bangkok into a British oasis for the summer. Bringing Burberry to the bustling heart of the Thai capital, The Standard is set inside the Mahanakhon building – one of the city’s tallest and most recognisable landmarks. To transform the urban retreat for […]
Open case study
Bang & Olufsen 100 Years Celebration: Sound. Elevated
Bang & Olufsen celebrated its 100th anniversary of innovation, craftsmanship, and iconic design with an exclusive evening in collaboration with Euro Creations, bringing together clients, partners, media, and cultural tastemakers to commemorate this remarkable milestone. Representing Bang & Olufsen South Pacific, Estelle Hu-Pirot welcomed guests alongside Kevin Gambir and Vit Surachet Amornrattanavej of Euro Creations. […]
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SC Days 2026: Feel The New SC
SC officially opens a new chapter for the brand with “SC Days 2026: Feel The New SC,” the first-ever The New Experience Space by SC. Reflecting the company’s evolution into its third decade, this major annual brand experience invites visitors to discover new meanings of modern living through thoughtfully curated design, art, taste, scent, sound, […]
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Moncler ‘Have A Puffy Summer’ Pop-up in Seongsu District
Moncler continues the global journey of its Puffy Summer campaign with a dedicated pop-up experience in Seongsu district. Kicking off with an opening event on April 29, the space will welcome the public from May 1 – 3, inviting a wider audience to engage with the brand’s summer vision. Following the pop-up exhibition at 10 […]
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Franck Muller x Ryoko Kaneta Exhibition at Maison JE
The Cintrée Curvex Ryoko Kaneta Dragon Limited Edition is exclusive to Asia Pacific, and will be available in a limited run of just 500 pieces.
View caseBy sector
Browse by the kind of market you need to move.
Fashion, watches, hospitality, lifestyle, product launches and beauty each need a different route through press, creators, events and culture.
5 cases
Watches & jewelry
High jewelry and watch maisons translated into collector events, press narratives and private-room attention.
2 cases
Hospitality
Hotels, clubs and destination brands positioned through lifestyle press, creators and opening-week energy.
5 cases
Lifestyle
Prestige lifestyle, property, eyewear, champagne and culture moments shaped for the right audiences.
4 cases
Automotive & tech
Design-led technology and automotive launches made legible for lifestyle, culture and business media.
1 case
Beauty
Wellness and beauty launches carried through local credibility, press handling and social proof.
Full archive
All case studies, kept easy to scan.
The full archive stays below the curated sections with compact cards, clear dates and sector labels.
Burberry Makes a Splash at the Standard in Bangkok
Burberry lands in the city for its latest hotel takeover, turning The Standard, Bangkok into a British oasis for the summer. Bringing Burberry to the bustling heart of the Thai capital, The Standard is set inside the Mahanakhon building – one of the city’s tallest and most recognisable landmarks. To transform the urban retreat for […]
Bang & Olufsen 100 Years Celebration: Sound. Elevated
Bang & Olufsen celebrated its 100th anniversary of innovation, craftsmanship, and iconic design with an exclusive evening in collaboration with Euro Creations, bringing together clients, partners, media, and cultural tastemakers to commemorate this remarkable milestone. Representing Bang & Olufsen South Pacific, Estelle Hu-Pirot welcomed guests alongside Kevin Gambir and Vit Surachet Amornrattanavej of Euro Creations. […]
SC Days 2026: Feel The New SC
SC officially opens a new chapter for the brand with “SC Days 2026: Feel The New SC,” the first-ever The New Experience Space by SC. Reflecting the company’s evolution into its third decade, this major annual brand experience invites visitors to discover new meanings of modern living through thoughtfully curated design, art, taste, scent, sound, […]
Moncler ‘Have A Puffy Summer’ Pop-up in Seongsu District
Moncler continues the global journey of its Puffy Summer campaign with a dedicated pop-up experience in Seongsu district. Kicking off with an opening event on April 29, the space will welcome the public from May 1 – 3, inviting a wider audience to engage with the brand’s summer vision. Following the pop-up exhibition at 10 […]
Franck Muller x Ryoko Kaneta Exhibition at Maison JE
The Cintrée Curvex Ryoko Kaneta Dragon Limited Edition is exclusive to Asia Pacific, and will be available in a limited run of just 500 pieces.
RIMOWA × Aimé Leon Dore
Discover the collaboration between RIMOWA and Aimé Leon Dore, a limite-edition collection that combines timeless elegance with modern sensibilities.
Soho House Bangkok
Soho House is coming to Bangkok. Yes, that super-exclusive club that was mentioned a trillion times in Inventing Anna is coming to Soi Sukhumvit 31, taking over the European-looking mansion that was once the Eugenia Hotel.
Nothing Phone (2a)
Phone (2a) พัฒนามาจากสมาร์ทโฟนรุ่นเรือธงที่ได้รับคำชมมากมายของ Nothing นั่นคือ Phone (2) ด้วยการเน้นที่ความต้องการหลักของผู้ใช้แบบเต็มที่ ในขณะเดียวกันก็ใช้ประโยชน์จากความเชี่ยวชาญและนวัตกรรมทั้งหมดของ Nothing
Loro Piana Summer Resort Pop-Up At Marina Bay Sands
Nine Naphat at Loro Piana’s Summer Resort pop-up in Marina Bay Sand
VERSACE fall-winter 2022 bangkok fashion show
In a dedicated restaging of the Fall-Winter 2022 show presented in Bangkok, the combined ready-to-wear collection sees a selection of vibrant prints and relaxed tailoring for men, while sculptural silhouettes and strong shoulders are revered in the women’s line—each adorned with Greca Goddess and La Greca Signature accessories.
Bottega Veneta pop-up store at Parc Paragon.
Bottega Veneta pop-up store at Parc Paragon.
Scope Langsuan Bangkok
Scope Langsuan Bangkok
Valentino Rendez-Vous Café
Valentino opens a pop-up cafe in Pradipat
Franck Muller launches Paragon store
Franck Muller Opens New Boutique in Siam Paragon
THE (RE)SET (RE)TAILORING THE MODERN MAN
The new collection of Ermenegildo Zegna
FENDI HAUTE COUTURE SPRING/SUMMER 2021
The first collection by Kim Jones
Stylish and sustainable with Emporio Armani Eyewear
The Spring/Summer 2021 of Emporio Armani Eyewear goes greener.
Hermes introduces Hermes H08 watch
Mingling taut and flowing lines, robustness and delicacy, the Hermes H08 watch is firmly embedded in the men’s universe of the house.
Van Cleef & Arpels launches the Frivole Collection with rose gold
The iconic collection is back with new interpretations.
The McLaren Showcase in Bangkok
McLaren Bangkok unveil its latest supercars
Rosewood Bangkok Opening
Rosewood Hotels and Resorts introduces Rosewood Bangkok
Van Cleef & Arpels Treasure of Rubies
Van Cleef & Arpels Treasure of Rubies Collection
CRU BAR BY G.H.MUMM CHAMPAGNE
Bangkok’s 360 degree view Champagne bar
Leica Q
The launch of an ultimate digital camera
Virgin Active Arrives in Bangkok
Virgin Active has landed in Thailand
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