5 cases
Lifestyle
Prestige lifestyle, property, eyewear, champagne and culture moments shaped for the right audiences.
Lifestyle
Lifestyle work from the archive.
Selected lifestyle campaigns and launch moments from the wider Group Z archive.
25published case studies
6luxury sectors
24brands represented
2014–2026archive span
Selected work
Start with the cases that set the tone.
A few recent launches lead the page, then the archive opens by sector. Visitors can understand the range before scanning every case.
SC Days 2026: Feel The New SC
SC officially opens a new chapter for the brand with “SC Days 2026: Feel The New SC,” the first-ever The New Experience Space by SC. Reflecting the company’s evolution into its third decade, this major annual brand experience invites visitors to discover new meanings of modern living through thoughtfully curated design, art, taste, scent, sound, […]
Open case study
Scope Langsuan Bangkok
Scope Langsuan Bangkok
View case
THE (RE)SET (RE)TAILORING THE MODERN MAN
The new collection of Ermenegildo Zegna
View case
Stylish and sustainable with Emporio Armani Eyewear
The Spring/Summer 2021 of Emporio Armani Eyewear goes greener.
View case
CRU BAR BY G.H.MUMM CHAMPAGNE
Bangkok’s 360 degree view Champagne bar
View caseBy sector
Browse by the kind of market you need to move.
Fashion, watches, hospitality, lifestyle, product launches and beauty each need a different route through press, creators, events and culture.
Full archive
All case studies, kept easy to scan.
The full archive stays below the curated sections with compact cards, clear dates and sector labels.
SC Days 2026: Feel The New SC
SC officially opens a new chapter for the brand with “SC Days 2026: Feel The New SC,” the first-ever The New Experience Space by SC. Reflecting the company’s evolution into its third decade, this major annual brand experience invites visitors to discover new meanings of modern living through thoughtfully curated design, art, taste, scent, sound, […]
Scope Langsuan Bangkok
Scope Langsuan Bangkok
THE (RE)SET (RE)TAILORING THE MODERN MAN
The new collection of Ermenegildo Zegna
Stylish and sustainable with Emporio Armani Eyewear
The Spring/Summer 2021 of Emporio Armani Eyewear goes greener.
CRU BAR BY G.H.MUMM CHAMPAGNE
Bangkok’s 360 degree view Champagne bar
Have a launch that needs the right room?
Share the brand, market timing and audience. Group Z can shape the press, creator, event and cultural route around it.